Public relations
Ali, Moi2006
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The 'Influence and Persuasion' series examines how emotion and prejudice can be used to affect outcomes in war and peace, commerce and politics, and for good and for evil. Each title uses explanations and real-life examples to show how this art works, enabling readers to understand how influence and persuasion affect decisions.
Main title:
Public relations / Moi Ali.
Author:
Imprint:
Oxford : Heinemann Library, c2006.
Collation:
64 p. : col. ill., col. ports. ; 27 cm.
Series title:
Notes:
Front cover reads:Public relations: creating an image.Includes index.Bibliography: p. 62.
ISBN:
04310983529780431098357
Language:
English
BRN:
365983
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