Advertising
Thomas, Roger1999
Books, Manuscripts
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What is a teaser? Who are C2? Advertising is a fascinating introduction to the advertising industry in Britain, packed with up-to-date information on how ads are conceived, produced, financed and targeted at their audience.
Main title:
Advertising / Roger Thomas.
Author:
Thomas, Roger, author
Imprint:
Oxford : Heinemann Library, 1999.
Collation:
32 pages : illustrations (colour), maps ; 27 cm.
Series title:
Notes:
Includes index.
Audience:
syl; sym
ISBN:
04310821119780431082110
Dewey class:
659.1659
Local class:
659.1659.1 THO659
Language:
English
Index terms:
PressMagazinesTelevisionRadioPostersEthicsMedia Studies.mediaadvertising
BRN:
35496
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